Building the company-wide PowerPoint template

After designing the keynote presentation for FreeWheel’s industry conference, I refreshed the company’s general PowerPoint template to align with the new branding I had developed. The template introduces a broader range of slide options and layouts, all designed to capture the look and feel of FreeWheel’s latest brand campaign.

The redesign emphasizes modernity and refinement, drawing inspiration from Swiss design principles and Apple’s clean, intentional aesthetic.

To ensure the template met real user needs, I analyzed how employees use PowerPoint—from pitch decks to internal standups—and tailored the design accordingly by:

• Developing new layouts and containers to organize information better

• Replacing outdated imagery with flexible, ambient backgrounds

• Providing clear guidelines for incorporating iconography

• Refining typography to support longer titles and stronger cover slides

• Refreshing stock photography to better reflect our consumer base

• Generating a plethora of options for users to mix and match while staying on brand

Services:
Presentation design
Accessibility design
Design education
Layout
Photo editing

Tools:
Microsoft PowerPoint
Adobe Illustrator
Adobe Photoshop

Creating variations in color (light, medium, and dark), layout, and stock photography to give users the freedom to choose what works best for their use case

Playing with overlays and graphic elements

Introducing more modular slides with stronger containers and iconography to discourage employees from making slides with too much body copy

Adding depth with shadows and transparency, introducing rounded squares, and balancing asymmetry with alignment