Every year, FreeWheel hosts a holiday party for ~600 employees in New York City to celebrate the wins and bring teams together. I’m given a blank canvas and more relaxed creative guidelines, and I work closely with our phenomenal events team to bring it all to life.
As the creative lead for the annual holiday party for three years and counting, I concept and design custom landing pages, emails, animated videos, print signage, party favors, and T-shirts to give our employees a full and celebratory experience. For the 2026 holiday party, I developed playful, retro creative to match the retro bowling venue. In the pitch, I presented multiple concepts with high-fidelity mockups to show multiple, unique directions that the events team could choose from.
Services:
Creative direction
HTML email coding
Motion graphics
Print design: wayfinding signage, merchandise labels, photo booth strips
Tools:
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Dreamweaver
Splash (front-end web builder for events)
HubSpot
Each section blends seamlessly into the next.
Digital signage with light animation
