Designing the new homepage for Comcast Advertising

Aug 11

As part of a large brand campaign, I redesigned the homepage of comcastadvertising.com and created a new visual language featuring 3D elements, refreshed colors, and colorful type treatments. Comcast Advertising is the adtech arm of Comcast, NBCUniversal, Peacock, and more, so it gives ad buyers access to a wide swath of IP from sports and news, to Peacock’s catalog, to TV shows like “The Real Housewives” and “Traitors.”

To show ad buyers Comcast’s infinite breadth, I explored and designed multiple webpages and championed 3D graphic elements to level up the visual language. Inspired by Apple’s new Liquid Glass, I worked closely with other designers, motion graphic artists, and our video team to enmesh the content to these sleek glass panels in 3D space. The atmospheric background adds depth, and the colors of the glass frames illuminate and reflect the Comcast color palette.

After designing and prototyping in Figma, I collaborated with the developer team to communicate QA edits, stakeholder feedback, and ultimately bring the homepage to life.

Services:
Web design
Prototyping
Typography and composition
Photo editing

Tools
Figma
WordPress
Adobe Photoshop
Adobe Illustrator