Graphic Designer

FreeWheel, A Comcast Company
2023 — Present

  • Fully conceptualize and execute design for an industry conference with 350 attendees

  • Build scalable design systems and 150+ unique projects in digital, print, experiential

  • Own the creative process from exhaustive creative explorations to detailed deliveries

  • Drive design evolution with 2D animation, accessibility and inclusivity, data visualization

  • Pitch and present design decisions to clients and creative directors using data/research

  • Build brand value in AdTech industry by designing all touchpoints of high-profile conferences, 10 client activations, and industry reports, collaborating cross-functionally

  • Empower and educate non-creative internal teams on presentation design

Content Designer

Teradek
Wooden Camera
2022 — 2023

  • Designed landing pages, emails, and social content end-to-end for 3 tech brands’ desktop/mobile e-comm, directing creative and partnering with Sony/Frame.io

  • Produced educational materials breaking down complex workflows and jargon

  • Wireframed and presented SaaS product landing pages and support pages in Figma

  • Optimized user experience on desktop and mobile, increasing clicks 25% and conversions 20% by leveraging insights from Google Analytics & Mouseflow

Brand Strategist

Teradek
2021 — 2022

  • Designed landing pages, emails, and social content end-to-end for 3 tech brands’ desktop/mobile e-comm, directing creative and partnering with Sony/Frame.io

  • Produced educational materials breaking down complex workflows and jargon

  • Wireframed and presented SaaS product landing pages and support pages in Figma

  • Optimized user experience on desktop and mobile, increasing clicks 25% and conversions 20% by leveraging insights from Google Analytics & Mouseflow

Photojournalist

Daily Bruin
The North Star
2012 — 2018

  • Awarded Best General News Photography by Society of Professional Journalists

  • Photographed and filmed sports, news, arts & entertainment, and portraits

  • Executed projects with high attunement to ethical practices and sensitivity to subjects’ privacy