Designing a flagship adtech conference with a bespoke look

FreeWheel’s Premium Programmatic Summit brought together adtech industry executives and key players for a day of product announcements, insightful panels, interactive breakout sessions, and networking in New York City. For the fourth annual summit, I owned the design from start to finish and established a new look and feel, bringing in a modern, Swiss design-inspired take to our established brand.

The major moments of the redesign centered on the event landing page and the welcome presentation by FreeWheel’s EVP and General Manager. This presentation kicked off the summit to a buzzing room of over 300 people, and I designed a highly polished keynote full of splashy numbers and clever animation elements, and stretching 80 feet across the main screen.

Services:
Creative direction
Web design
Motion graphics
Large-format print design: walls, window wraps
Small-format print design: directional signage, name badges, notebooks, tabletop signage
Marketing design: emails, social media graphics
Presentation design

Tools:
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Microsoft PowerPoint
Splash (event website builder)
Hubspot