Building a motion graphics vocabulary for 2024’s holidays

As a graphic designer at FreeWheel’s in-house creative team, I support all marketing, brand, and client-facing functions. Over the course of 2024, I owned the social media graphics project, creating nearly 100 animated and static assets for FreeWheel's social channels to honor 16 holidays and five heritage months. 

I enjoyed pushing the boundaries of our design system by doing an extensive creative exploration for every sub-project and pitching hundreds of concepts within our bauhaus/geometric style. Since FreeWheel is a Comcast company, I strengthened my skill in balancing brand guardrails with new and fresh directions. With animation, I experimented extensively and referenced Disney/Pixar to add character animation and movement throughout.

Services:
Graphic design
Motion graphics
Mockup design

Tools:
Adobe Illustrator
Adobe After Effects
Envato Music

When honoring cultural heritage months, I focused on celebrating diverse and diasporic experiences without erasure and generification. My thorough research in the cultural context not only brought me to new and exciting visual directions, but it also gave me knowledge that I could share with my team, providing a deeper understanding for everyone involved.