Illustrating for an awards show
Comcast Advertising awards its top sales team members in the company with the President’s Club event, a luxury vacation and awards show, giving them an all-expenses paid getaway and exclusive time with Comcast Advertising’s President. Our events team and creative team ensure that the attendees walk into a beachside resort that is outfitted in floor-to-ceiling custom branding for the ultimate, immersive experience. President’s Club culminates in an awards show, not unlike the Golden Globes, that always pushes our creative, video, and motion graphics to the highest level.
To enhance the beach resort setting in Punta Cana, Dominican Republic, we hand illustrated flowers, leaves, and accents that evoked the rich colors of Carnival in a sophisticated and graceful way. After using Midjourney to generate vastly different interpretations on the illustrative theme, I painstakingly recreated the illustrations with my Apple Pencil, iPad, and Adobe Illustrator to vectorize every element for full scalability. More importantly, I corrected and improved upon Midjourney’s errors with my design knowledge of floral anatomy, perspective, and scale.
Services:
Illustration
Typography and composition
Motion graphics
Print design
Tools:
Midjourney
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
The brief for name badges asked for a set of four unique designs so that staff and guests could easily decipher who’s who from a distance. I developed these final designs to differentiate the winners, leaders, sponsors, and staff members with highly visible background colors. I arranged and tweaked the graphic elements so that each badge had a perfectly asymmetrical and balanced composition around the text. I used placeholder names from the characters of the “Pirates of the Caribbean” movies because: why not add some levity to the design process?
I collaborated with the video team by providing high-fidelity storyboards, typography, compositions, and animation descriptions so that the video team could focus on what they do best—motion.
