Creating content for a French restaurant in the Arts District

Bon Temps is an all-day, Californian-French brasserie in a tricky neighborhood. The Arts District in LA has low walkability, and it can look like a ghost town. The restaurant needed marketing strategies and content that enhanced the feeling of community and encouraged the neighboring residents and office employees to make Bon Temps their go-to spot. I worked with the restaurant and marketing team to create more human-centric content on both digital and print platforms.

Bon Temps is now closed. Please see the archived website work at Use All Five.

Tools:
Adobe Photoshop
Adobe Lightroom
Instagram

Services:
Graphic design
Photography and photo editing
Social media management
Copywriting
Research and analytics

“Bon Temps” means “good times,” a sentiment and phrase that is referenced throughout. Using FaustLevito’s branding and Use All Five’s web development, I play with the signature arrow, type logo, thematic border box, occasional monochromatic editing, and colors to create consistent and creative content.

To create stronger familiarity between the patrons and the staff behind-the-scenes, I conceptualized and fully executed a series of features. They highlight the talented and hardworking people who work alongside the already well-known chef/owner Lincoln Carson. For each feature, I interviewed, photographed, and designed an Instagram Story and grid post based on the guiding question: “What do ‘good times’ mean to you?”

I get a rush in these projects—I get to return to my journalism roots and ask strangers questions. I thrive when I can help my subject feel more comfortable in front of the camera and in sharing their thoughts. I use varying interview techniques, my genuine extroversion, and photography to share the wisdom of those who are comfortable out of the spotlight.